25 ChatGPT Prompts for Writing a Press Release (Powerful Announcements)

ChatGPT is revolutionizing press release writing.

From conjuring up fresh angles to articulating key messages, analyzing audience feedback, and even improving team communication—its capacity is truly groundbreaking.

But with so many options, it’s challenging to know where to begin.

That’s the purpose of this guide.

In this guide, using real-world PR situations and numerous hours of playing with ChatGPT, I’ll provide proven ChatGPT prompts for writing a press release.

Let’s get started.

ChatGPT Prompts for Writing a Press Release

Identify the main announcement or news for the press release

Before crafting a press release, ChatGPT can help identify the key announcement or news that will be the focus of your press release.

With a brief overview of your company's recent activities, updates, or achievements, ChatGPT can pinpoint the most significant, newsworthy element to construct your press release around.

It will help ensure your press release is succinct, attention-grabbing, and impactful.

ChatGPT Prompt:

Act as an experienced public relations expert to identify the key announcement or news from the following company updates.

Here are the recent activities from our company:

Brainstorm catchy headlines for the press release

Creating a captivating headline is the first step to a compelling press release.

ChatGPT can assist you in formulating headlines that will draw the reader's attention.

Simply provide the main points of your press release, and ChatGPT will provide a variety of headline suggestions.

ChatGPT can help with creative ideas and ensure your headlines are attention-grabbing and relevant to your content.

ChatGPT Prompt:

Act as an experienced public relations officer to brainstorm catchy headlines for our press release.

The press release is about our company launching a new line of eco-friendly products.

Suggest 5 compelling headlines for this press release.

Write an engaging lead paragraph

Writing a press release doesn't have to be an intimidating task.

With the right guidance, you can create compelling content that grabs attention and communicates your message effectively.

This is where ChatGPT comes in.

Feed it with the necessary details about your news or event, and it will craft a captivating lead paragraph that hooks your readers instantly.

Let's learn how to create an engaging lead for a press release using ChatGPT.

ChatGPT Prompt:

Act as an experienced PR specialist and draft an engaging lead paragraph for a press release.

Our company, TechEdge Innovations, has recently developed an artificial intelligence solution that can predict the stock market trends with 97% accuracy.

Develop the main body of the press release

Writing a press release can be intimidating, but with ChatGPT, it's a breeze.

Feed the AI with the basic details like the news item, the company, key people involved, and any relevant figures or statistics.

ChatGPT will create a concise, compelling narrative that highlights the news value, while maintaining a professional and authoritative tone.

You can also ask it to suggest a catchy headline and a quote for the press release.

ChatGPT Prompt:

Act as a professional press release writer and develop the main body for our press release.

Our company, XYZ Tech, is launching a new AI product next month.

The product lead is Jane Smith, and our initial testing indicates it can increase productivity by 30%.

Generate quotes from key stakeholders or company representatives

Creating compelling and authentic quotes for press releases is an important aspect of effective public relations.

ChatGPT can help you by generating quotes from key stakeholders or company representatives that capture their perspective and enhance the release.

Just provide the AI with some background information on the topic of the press release, and it can draft a relevant quote.

ChatGPT Prompt:

Generate a quote from our CEO that we can include in our press release, announcing our new eco-friendly initiative.

The CEO is passionate about sustainability and believes this initiative will not only benefit the environment but also enhance our company's reputation and market position.

Include relevant data and statistics

In a press release, it is essential to include relevant data and statistics to validate your claims and give credibility to your news.

Data such as market research, survey results, or financial figures can effectively demonstrate your point.

ChatGPT can assist you in structuring your data and statistics in a compelling manner, making your press release more impactful.

ChatGPT Prompt:

As a Public Relations officer, I need to write a press release for our company's latest product launch.

I have some market research data and financial figures.

Can you help me include this data and statistics in a compelling way in the press release?

Craft a compelling company boilerplate

When writing press releases, a company boilerplate is vital for providing background information about your organization.

With ChatGPT, you can create a succinct and engaging boilerplate that accurately represents your company's mission, values, and achievements.

Just provide key details about your organization, and ChatGPT can help construct a compelling boilerplate to include in your press releases.

ChatGPT Prompt:

Act as an experienced PR specialist and help me craft a compelling company boilerplate.

Our company, XYZ Corp, is a global leader in renewable energy solutions with over 20 years of experience and a commitment to sustainability.

Add media contact information

When writing a press release, it's crucial to include media contact information at the end.

This includes the name, title, phone number, and email of the individual who can provide more details about the news story.

ChatGPT can assist you in crafting a concise yet comprehensive media contact section.

You just need to provide the relevant details, and it will format them correctly.

ChatGPT Prompt:

As a professional PR specialist, format the following media contact information for a press release:

Contact Name: John Smith

Title: Public Relations Manager

Phone Number: (123) 456-7890

Email: johnsmith@company.com

Suggest high-quality images or multimedia to accompany the release

Images and multimedia can amplify the message of a press release and grab the attention of the readers.

ChatGPT can suggest relevant images such as infographics highlighting key statistics or updates mentioned in the release, a professional headshot of the key spokesperson or company CEO, or a high-resolution image of the product or service being announced.

For multimedia, a short explainer video or a GIF can be highly engaging.

ChatGPT Prompt:

As a public relations specialist, suggest high-quality images or multimedia that would best accompany a press release announcing our latest eco-friendly product line.

Develop a clear call-to-action

ChatGPT can assist you in crafting the perfect call-to-action (CTA) for your press release.

A well-designed CTA can drastically improve your release's effectiveness by giving readers a clear direction on what steps they need to take next.

Provide ChatGPT with the details about your press release, company, and desired action, and it will offer you a compelling CTA.

ChatGPT Prompt:

Act as a professional PR writer and create an impactful call-to-action for our press release.

Our company, XYZ Corp, is launching a groundbreaking software that enhances remote team collaboration.

Our goal is to encourage readers to sign up for a free trial.

Write a concise "About Us" section

ChatGPT is a highly skilled assistant that can help you draft an effective press release.

Whether you're launching a new product, hosting an event, or making a significant company announcement, ChatGPT can guide you through the process.

Simply provide the key information and let it craft a compelling press release that adheres to industry standards.

With ChatGPT, you can ensure your message reaches your audience in a clear, concise, and persuasive manner.

ChatGPT Prompt:

Act as an experienced public relations professional and draft a press release for our new product launch.

The product is an eco-friendly electric car with groundbreaking battery efficiency.

The company's name is EcoMotion, and the product launch date is June 1.

Ensure the press release answers the who, what, when, where, and why questions

When drafting a press release, it's vital to cover the key details that readers, journalists, and stakeholders will look for.

ChatGPT can help ensure you've answered the who, what, when, where, and why of your announcement.

Whether you're launching a new product, hosting an event, or announcing a partnership, provide the essential details to ChatGPT and it will help structure a concise and informative press release.

For instance, you can ask ChatGPT to review your draft and provide suggestions or directly ask it to write a press release based on the information you provide.

ChatGPT Prompt:

Act as a seasoned PR expert to help me draft a press release.

Our company, XYZ Tech, is launching a new cloud storage solution on October 15, 2022.

The product will be available globally, and we aim to help businesses secure their data more effectively.

Using this information, draft a press release that answers the who, what, when, where, and why.

Review and edit the press release for clarity and brevity

ChatGPT can assist you in reviewing and editing your press releases for clarity and brevity.

By feeding your draft press release to ChatGPT, it can suggest edits to make your message more concise, clear, and impactful.

Use ChatGPT to ensure your press release quickly grabs attention, delivers key information, and doesn't overwhelm with unnecessary details.

ChatGPT Prompt:

Act as an experienced PR professional and review this press release for clarity and brevity.

Ensure the message is concise and impactful.

Here is the draft press release:

Format the press release properly

A well-formatted press release can help improve its readability and make it easier for journalists to grasp the information.

ChatGPT can assist you in structuring your press release effectively, ensuring it adheres to the industry standard format.

From creating a compelling headline to writing an informative body text, ChatGPT can guide you through each step.

ChatGPT Prompt:

Assist in formatting a press release about the launch of our new product line.

Provide a compelling headline, introductory paragraph, body text, and concluding remarks.

The product line is an innovative range of eco-friendly, premium-quality kitchen appliances.

Verify all facts and figures in the press release

Writing a press release requires precision and accuracy as it reflects the company's reputation.

ChatGPT can help you verify the facts and figures mentioned in the press release.

You can feed the press release content to ChatGPT and ask it to cross-check the data with the sources you provide.

ChatGPT Prompt:

Act as a skilled communications professional to verify the facts and figures mentioned in the following press release.

Please cross-check the data with the source information provided:

Ensure the language is easily understandable and jargon-free

ChatGPT is more than capable of crafting a press release that is easy to understand and free from technical jargon.

All you need to do is provide the essential information such as the nature of the news, the organization involved, key figures, dates, etc.

ChatGPT will then use these details to create a press release that communicates your message effectively to your target audience.

ChatGPT Prompt:

Act as a professional press release writer and create a press release for our new product launch.

The language should be easily understandable and free from jargon.

Here are the details of the product and the launch event:

Optimize the press release for search engines

In the world of PR and SEO, press releases can serve a dual purpose.

They not only provide valuable information to journalists and media outlets but can also boost your online visibility when optimized correctly.

ChatGPT can assist you in enhancing your press release to make it more SEO-friendly.

It can help you incorporate keywords, meta descriptions, and craft compelling headlines to increase the chances of your press release appearing in search results.

ChatGPT Prompt:

As an experienced PR and SEO specialist, optimize this press release for search engines.

The press release is about the launch of our new mobile application, which is a language learning tool.

Make sure to include relevant keywords, meta descriptions, and compelling headlines.

Here is the press release to be optimized:

Suggest distribution channels for the press release

Getting the word out about your press release is crucial.

ChatGPT can help you identify appropriate distribution channels to ensure your news reaches the right audience.

Think about channels such as news websites, social media platforms, email newsletters, and more.

You can ask ChatGPT to suggest the most suitable ones based on the nature of your press release.

ChatGPT Prompt:

Act as a PR expert and suggest suitable distribution channels for the following press release.

The press release is about the launch of an innovative tech product aimed at young adults aged between 18-30.

Develop a strategy for following up with journalists

Journalists are busy, and your press release may not always get the immediate attention it deserves.

Use ChatGPT to develop an effective follow-up strategy.

Provide the AI with the details about your press release and the journalists you've reached out to.

ChatGPT can help you create personalized and professional follow-up emails that emphasize the importance of your news and politely request for their time.

ChatGPT Prompt:

Assist in crafting a follow-up email to journalists regarding our recent press release.

The email should be professional, courteous, and remind them of the key points from our press release.

Here are the details:

Incorporate company's branding and voice in the press release

Writing a press release that embodies your company's voice and brand can be tricky, but ChatGPT is here to assist.

It can help you craft a press release that not only informs but also represents your company's values, tone, and style.

You just need to provide details about your company's branding, voice, and the news you want to release.

ChatGPT Prompt:

Act as a PR expert to write a press release incorporating our company's branding and voice.

Our company, XYZ, stands for innovation and customer-centric solutions.

The tone of our communication is professional yet approachable.

The news we want to share is about the launch of our new product line that revolutionizes the tech industry.

Check the press release for grammatical errors and typos

Before publishing a press release, it's important to ensure it's error-free.

Grammar mistakes or typos can harm the credibility of the release, and may even cause miscommunication.

ChatGPT can proofread your press release, checking for grammatical errors and typographical mistakes.

Simply input the text of your press release, and ChatGPT will highlight any potential errors for correction.

ChatGPT Prompt:

Act as an experienced editor to check this press release for any grammatical errors and typos.

Here is the text of the press release:

Include relevant links in the press release

When drafting a press release, it's important to include relevant links that provide more information and context.

With ChatGPT, you can ensure these links are strategically placed within the content to enhance its readability and value.

Simply provide the links and specify where to incorporate them, and ChatGPT will seamlessly integrate them into the press release.

ChatGPT Prompt:

Act as a professional press release writer and include these relevant links in the draft.

1.

Our company's About Us page: www.example.com/about

2.

The product description: www.example.com/product

3.

Recent news feature on our company: www.examplenews.com/feature

Here is the draft of the press release to be refined:

Suggest the best time to distribute the press release

For maximum exposure, press releases should be sent out at strategic times.

Typically, Tuesdays, Wednesdays, and Thursdays are the best days.

Avoid weekends and consider sending it between 10 AM and 2 PM, when most journalists are more likely to see new material.

Remember, these times are guidelines, the effectiveness may vary depending on the industry and target audience.

ChatGPT Prompt:

As a PR expert, analyze the best time and day of the week to send out a press release for maximum coverage.

Consider industry standards, journalist availability, and potential reader engagement.

Write a brief for the press release

Crafting a compelling press release can be a daunting task.

ChatGPT can be an invaluable tool in helping you draft an attention-grabbing press release that stands out.

Simply provide the key details including the who, what, when, where, and why, and ChatGPT will generate a press release that effectively communicates your news to the public.

ChatGPT Prompt:

As an experienced press release writer, draft a compelling press release.

Our company, XYZ Corporation, has just launched a revolutionary eco-friendly product, GreenPack, on 1st January 2023.

The launch event will take place at our headquarters in New York City.

Develop a list of media contacts to send the press release.

Creating a list of targeted media contacts is a crucial step in a successful press release strategy.

ChatGPT can assist you in identifying the right outlets and journalists based on your press release's content and audience.

Just provide ChatGPT with your industry, target demographics, and press release topic, and it will suggest suitable media contacts to reach out to.

ChatGPT Prompt:

Act as a PR expert to develop a list of media contacts to whom we should send our press release.

Our company operates in the tech industry and our target audience is young entrepreneurs.

The press release is about our new AI-based productivity tool.

 

Conclusion

What a journey it has been!

From sparking ideas for press releases to fine-tuning your press release drafts, to analyzing audience reactions, ChatGPT is revolutionizing the entire process of press release creation.

It’s your dependable ally when you hit a writer's block, your efficient editor for intricate drafts, and your creative partner for resourceful problem-solving.

But, bear in mind:

ChatGPT is an instrument, not a substitute for your flair for words. Combine its capabilities with your own insights to unlock truly impactful press releases.

Now, it's your moment.

Choose one or two prompts from this guide and give them a try in your next press release draft, brainstorming session, or team meeting. You might just be amazed at how much more efficient—and creative—you turn out to be.

And if you’re ready to delve into even more commanding tools that go a step beyond ChatGPT, take a look at Galaxy.ai.

With every AI tool conveniently located in one place, it’s the ultimate productivity partner for modern PR professionals.

Happy press release writing! 🚀